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- <text id=89TT3099>
- <link 90TT3242>
- <link 90TT1395>
- <link 90TT0825>
- <title>
- Nov. 27, 1989: Sold!
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Nov. 27, 1989 Art And Money
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ART, Page 60
- SOLD!
- </hdr><body>
- <p>It went crazy, it stays crazy, but don't ask what the art market
- is doing to museums and the public
- </p>
- <p>By Robert Hughes
- </p>
- <p> Up to last Wednesday night, Picasso's 1905 Au Lapin Agile
- was widely expected to become the most expensive painting ever
- sold at auction. It had been put on the block at Sotheby's in
- New York City by heiress Linda de Roulet, whose brother John
- Whitney Payson had sold Van Gogh's Irises for $53.9 million two
- years before. It was a far better picture than the Picasso
- self-portrait, Yo Picasso, that had made a freakish $47.85
- million last May.
- </p>
- <p> There are, according to Sotheby's CEO Michael Ainslie,
- about 500 people alive today who might fork out more than $25
- million for a work of art. Au Lapin Agile could go, said rumor,
- to $60 million. But in the end, publishing magnate Walter
- Annenberg bought it for $40.7 million, and two or three people
- clapped. It was the third most expensive work of art ever sold
- at auction.
- </p>
- <p> Only $40.7 million. And was that less or more than the GNP
- of a minor African state? On the other hand, wouldn't it buy
- only the undercart of a B-2, and maybe the crew's potty? Or a
- dozen parties for Malcolm Forbes? That a night's art sale could
- make a total of $269.5 million and yet leave its observers
- feeling slightly flat is perhaps a measure of the odd cultural
- values of our fin de siecle. "Personally," said Ainslie a week
- before the sale, "I would like to see more price stability --
- at present levels, of course."
- </p>
- <p> But what is done is done. The hard lesson of the past
- decade is that liquidity, to many people, may be all that art
- means. The art market has become the faithful cultural
- reflection of the wider economy in the '80s, inflated by
- leveraged buyouts, massive junk-bond issues and vast infusions
- of credit. What is a picture worth? One bid below what someone
- will pay for it. And what will that person pay for it?
- Basically, what he or she can borrow. And how much art can dance
- for how long on this particular pinhead? Nobody has the
- slightest idea.
- </p>
- <p> Every game has winners and losers. The winners of this one
- are some collectors, some dealers and, in particular, the major
- auctioneers -- Christie's and Sotheby's -- in whose salesrooms
- the prices are set. The losers are museums and, through museums,
- the public.
- </p>
- <p> From the point of view of American museums, the art-market
- boom is an unmitigated disaster. These institutions voice a
- litany of complaints, a wrenching sense of disfranchisement and
- weakness, as their once adequate annual buying budgets of $2
- million to $5 million are turned to chicken feed by art
- inflation. "There are many areas where museums can no longer
- buy," says James Wood, director of the Art Institute of Chicago.
- "It's bad for the museums, but it goes beyond that. It's bad for
- the country." The symbol of the Metropolitan Museum of Art's
- plight is an annual booklet that used to be titled Notable
- Acquisitions. In 1986 it was renamed Recent Acquisitions
- because, as the museum's director Philippe de Montebello wrote,
- the rise in art prices "has limited the quantity and quality of
- acquisitions to the point where we can no longer expect to match
- the standards of just a few years ago." To Paul Mellon, long the
- Maecenas of Washington's National Gallery of Art, "everything
- important is ridiculously expensive . . . I just refuse to pay
- these absurd prices." And as the museum's buying power fades,
- public experience of art is impoverished, and the brain drain
- of gifted young people from curatorship into art dealing
- accelerates.
- </p>
- <p> American museums have in fact been hit with a double
- whammy: art inflation and a punitive rewriting, in 1986, of the
- U.S. tax laws, which destroyed most incentives for the rich to
- give art away. Tax exemption through donations was the basis on
- which American museums grew, and now it is all but gone, with
- predictably catastrophic results for the future. Nor can living
- artists afford to give their work to U.S. museums, since all the
- tax relief they get from such generosity is the cost of their
- materials. Thus, in a historic fit of legislative folly, the
- Government began to starve its museums just at the moment when
- the art market began to paralyze them. It bales out incompetent
- savings-and-loan businesses but leaves in the lurch one of the
- real successes of American public life, its public art
- collections.
- </p>
- <p> The inflated market is also eroding the other main function
- of museums: the loan exhibition. Without a doubt, the past 15
- years in America have been the golden age of the museum
- retrospective, bringing a series of great and (for this
- generation of museums and their public) definitive exhibitions,
- done at the highest pitch of scholarship and curatorial skill:
- late and early Cezanne, Picasso, Manet, Van Gogh, Monet, Degas,
- Watteau, Velazquez, Poussin, up to MOMA's current show of
- Picasso's and Braque's Cubist years and, perhaps, Seurat to come
- in 1991.
- </p>
- <p> But who can now pay for the insurance? When the
- Metropolitan Museum of Art's show "Van Gogh at Arles" was being
- planned in the early '80s, it was assigned a global value for
- insurance of about $1 billion. Today it would be $5 billion, and
- the show could never be done. In the wake of Irises, every Van
- Gogh owner wants to believe his painting is worth $50 million
- and will not let it off the wall if insured for less. Even
- there, the problem is compounded by the auction houses: when
- consulted on insurance values or by the IRS, they tend to stick
- the maximum imaginable price on a painting to maintain the image
- of its market value and tempt the owner to sell.
- </p>
- <p> Auction has transformed the very nature of the art sale. In
- 1983 the old English firm of Sotheby's was taken over by A.
- Alfred Taubman, American conglomerator, real estate giant and
- collector. The deal had to be approved by Britain's Monopolies
- and Mergers Commission. At the commission hearings, Taubman
- declared that he would be "very concerned" if the public ever
- got the idea that Sotheby's was centered anywhere but Britain,
- and that the "traditional nature of the business and of the
- services offered would be changed as little as possible."
- Request approved.
- </p>
- <p> Taubman then recentered Sotheby's in New York and, over the
- next few years, changed its business to such an extent that its
- lending and other investment services generated $240 million in
- 1988 -- nearly a tenth of Sotheby's gross income of $2.3
- billion. What Taubman saw (and staider Christie's was not slow
- to pick up) was that an auction house could go directly to the
- public, not only at low price levels but also at very high ones.
- In the past, auction houses sold mainly to dealers, who put on
- their markup and then sold to their clients. People were shy of
- going to auctions; the whole apparatus of reserves,
- attributions, codes and bids seemed mysterious and scary.
- Scratch your nose at the wrong moment, the urban folktale went,
- and -- yikes! -- you've bought a Rembrandt.
- </p>
- <p> By harping on the investment value of art, by hiring
- personable young sales cadres to explain the significance of the
- Meissen jug or the not-quite-Rubens, by creating user-friendly
- expertise, the auctioneers defused this wariness. By the early
- '80s dealers were getting cut out of the game by collectors
- buying directly at auction. And by 1988, when the auction room
- had been promoted into a Reagan-decade cathouse of febrile
- extravagance, where people in black tie and jewels applauded
- winning bids as though they were arias sung by heroic tenors,
- private dealers (at least those dealing in the work of dead
- artists) had less margin of resale to work with. Their market
- share today is still enormous, but the auction houses are after
- it, and it is shrinking.
- </p>
- <p> The idea that Taubman debased a saintly enterprise with the
- values of the shopping mall is not true. All he did was shove
- an already competitive business into the ruthless habitat of the
- '80s. It is not true either, as anyone knows who has followed
- the fortunes of the two houses, that Sotheby's is all hustle
- and Christie's all starch. In fact, it was Christie's that got
- into trouble with the law over falsifying an auction. In 1985
- David Bathurst admitted that four years earlier, when he was
- president of Christie's New York branch, he had reported selling
- two paintings that had not, in fact, found buyers at auction in
- New York: a Van Gogh at a supposed price of $2.1 million and a
- Gauguin at $1.3 million. Bathurst said he had lied to protect
- the art market from depression.
- </p>
- <p> The auction practice that has attracted the most criticism
- lately -- and goes to the heart of the nature of auctions
- themselves and the ethics of the trade -- is giving guarantees
- to the seller of a work of art and loans to the buyer. If X has
- a work of art that auctioneer Y wants to sell, Y can issue a
- "guarantee" that X will get, say, $5 million from the sale. If
- the work does not make $5 million, X still gets his check, but
- the work remains with the auction house for later sale.
- Guarantees are a strong inducement to sellers.
- </p>
- <p> Loans to the buyer are made before the auction, and
- completed after it, at an interest rate that may go as high as
- 4% over prime. A common amount is 50% of the hammer price --
- whatever the work reaches.
- </p>
- <p> Guarantees can backfire. Sotheby's guarantee on the recent
- four-day sale of the collection of John T. Dorrance Jr., the
- late Campbell's soup heir, nearly did so. According to
- ARTnewsletter, a trade sheet, the dealer William Acquavella
- offered the Dorrance estate a guarantee of $100 million, but
- Sotheby's trumped him with $110 million. Though the sale
- realized a total of $131.29 million, it did so only because
- Sotheby's had persuaded the heirs to accept a "global reserve"
- (the minimum price acceptable to the seller on the whole
- collection), instead of placing a reserve, or minimum, on each
- lot, as is more usual. This enabled Sotheby's to meet the bottom
- line by selling 15 out of 44 impressionist and modern paintings
- far under its low estimate, rather than not sell them at all --
- and gamble on making up the slack over the next three days.
- </p>
- <p> Sotheby's says its guarantee system is "traditional": it
- goes back 20 years. This is true, if only in the sense that the
- firm tried it in the '70s but it flopped, because the market was
- slow and pictures failed to sell. Loans, of course, have risks
- too. Christie's gives neither guarantees nor loans. "The
- practice of offering guarantees," argues a Christie's spokesman,
- "means that in effect you've bought the picture yourself. And
- loans by the auction house tend to create an inflationary
- situation, a false market."
- </p>
- <p> The beauty of the loan system, from the point of view of
- the auctioneer, is twofold. It inflates prices whether the
- borrower wins the painting or not: like a gambler with chips on
- house credit, he will bid it up. Prefinancing by the auction
- house artificially creates a floor, whereas a dealer who states
- a price sets a ceiling. And then, if the borrower defaults, the
- lender gets back the painting, writes off the unpaid part of the
- loan against tax, and can resell the work at its new inflated
- price.
- </p>
- <p> Most top private dealers dislike the system of guarantees
- and loans. "It creates an immediate conflict of interest," says
- Julian Agnew, managing director of the London firm of Agnew's.
- "If the auction house has a financial involvement with both
- seller and buyer, its status as an agent is compromised. Lending
- to the buyer is like margin trading on the stock market. It
- creates inflation. It causes instability."
- </p>
- <p> Criticism of auction-house guarantees and loans has been
- particularly widespread in the past few weeks, ever since it
- was disclosed that Sotheby's had lent Australian entrepreneur
- Alan Bond $27 million in 1987 to buy what became the most
- expensive painting of all time, Van Gogh's Irises. But Sotheby's
- defends its policy as right, proper and indeed inevitable.
- Guarantees are given "very sparingly," CEO Ainslie said last
- week. "It is unusual for more than one or two paintings in a
- sale to be guaranteed." Ainslie rejects any comparison to margin
- trading. "We do not make it a standard policy to loan 50%
- against anything. We are not just lending against the object,
- but to an individual. At the time we loaned to Mr. Bond, he was
- viewed very differently from the way he is today."
- </p>
- <p> As for the propriety of Sotheby's practices, Ainslie says,
- "Our procedures follow every regulation required of us. We
- proudly market our financial services. There is a suggestion
- that financing is immoral or wrong. That is an elitist view that
- we frankly find ridiculous."
- </p>
- <p> Sotheby's feels it is being arraigned for the crime of high
- success. David Nash, head of its Fine Arts division, told the
- Washington Post that critics, far from being elitist, have "a
- hostile proletarian attitude toward our business." (Let 'em eat
- Braque.) But auction-house pretensions to be self-regulating
- have collided with the skepticism of Angelo Aponte, New York
- City commissioner of consumer affairs.
- </p>
- <p> In 1985 Aponte decided to review the consumer affairs
- guidelines on auctions. For more than a year his team pored
- over Sotheby's and Christie's records, wrestling with such
- exotic-sounding practices as "bidding off the chandelier"
- (announcing fictitious bids to drive up the price) and "buying
- in" (leaving a work unsold because it does not reach the
- seller's reserve price). By Sotheby's account, the investigators
- came up with nothing after sifting through thousands of
- documents.
- </p>
- <p> Aponte's version is different. Consumer affairs found
- "gross irregularities" in art auction houses, he says.
- Chandelier bidding amounted to "an industry practice, both above
- and below the reserve." (A chandelier bid above the reserve
- violates present rules.) Aponte was also concerned about the
- practices of not announcing buy-ins and of keeping reserves
- secret. The auction houses held that if bidders knew what the
- reserve on a lot was, it would chill the market. Art dealers,
- lobbying the agency, maintained that the reserve should be
- disclosed and that bidding should start at it.
- </p>
- <p> The result was a dragged-out battle between the auctioneers
- and consumer affairs. The auctioneers won that round, but
- Aponte is getting set for another. Stiffer rules are pending,
- including those governing loans. The current consumer affairs
- code says that "if an auctioneer makes loans or advances money
- to consignors and/or prospective purchasers, this fact must be
- conspicuously disclosed in the auctioneer's catalog." But did
- this mean that Sotheby's put a note in the catalog of its
- November 1987 sale saying it had given one Alan Bond a loan of
- half the hammer price, repayment terms to be negotiated, on
- Irises? Think again.
- </p>
- <p> Sotheby's has never said anything specific about its loans
- in its catalogs, or given any information on its guarantees
- except that they exist. To Sotheby's, a mere announcement in the
- catalog that it offers such financial services is enough to
- comply with the law. But its use to the buyer is nil -- and is
- meant to be. Disclosure might be chilling to other bidders. Or
- at least vulgarly explicit. Which auctioneers would rather die
- than be. One is not, after all, selling rusty tin Mickey Mice
- and kitchen chairs in a rented hall in Vermont.
- </p>
- <p> "I am not happy from a legal standpoint," says Aponte.
- "O.K., Sotheby's says in its catalog that it offers financial
- services, but I'd like to see disclosure of the entire
- commitment. I would like to know if it is part owner of a
- painting, and if it has a fiduciary interest, I want to know
- what it is. If it lends Bond $27 million, I want that fact in
- the catalog."
- </p>
- <p> Because the auction houses trade in volume and compete
- intensively for material, they can sometimes be an unwitting
- conduit for fakes, particularly in ill-documented but now
- increasingly expensive areas of art. Few forgers would be dumb
- enough to try to send a fake Manet, let alone a forgery of a
- living artist like Jasper Johns, through Sotheby's or
- Christie's. But where fakes abound, some will inevitably turn
- up at auction; and where millions of dollars abound, fakes will
- breed.
- </p>
- <p> The growth area for forgery today is the work of the
- Russian avant-garde -- Rodchenko, Popova, Larionov, Lissitsky,
- Malevich -- which, as a result of perestroika, is coming on the
- market in some quantity after 60 years of Stalinist-Brezhnevian
- repression. Prices are zooming, and authentication is thin.
- Sotheby's held a Russian sale in London in April 1989. It
- contained, according to some scholars, two outright fakes
- ascribed to Liubov Popova and one dubious picture, badly
- restored and signed on the front -- something Popova never did
- with her oil paintings. Doubts about the authenticity of these
- works were voiced to the auction house, but its staff disagreed
- and the sale went ahead.
- </p>
- <p> Such events remind one that the art market in general,
- including the auction business, is not a profession. It is a
- trade, a worldwide industry whose gross turnover may be as high
- as $50 billion a year. Like other trades, it contains a large
- moral spectrum between dedicated, wholly honest people and
- flat-out crooks. It has never earned the right to be considered
- either self-policing or self-correcting. It needs regulation,
- but consumer affairs -- overburdened with the million complaints
- about small and large business violations that arise in New
- York, which it was created to deal with -- may not be equal to
- this task.
- </p>
- <p> So is there a case for setting up an independent regulator
- -- an art-industry Securities and Exchange Commission? Not
- before hell freezes over, say the auction houses (although
- Christie's may be wavering a little on the point, since it has
- no guarantee and loan system to defend). Probably not, say many
- dealers. But others think the idea is worth serious thought,
- though none believe it likely to happen while Washington still
- clings to the conservative catchword of deregulation. Besides,
- says Eugene Thaw, the doyen of U.S. private dealers, Sotheby's
- in particular may have enough political clout in New York to
- defeat a further tightening of the rules.
- </p>
- <p> Julian Agnew, the London dealer, believes that "outside
- regulators could create as many problems as they solve -- they
- may not know the market well enough. Ideally, self-regulation
- is better. But if a dominant firm stretches the unwritten norms
- of the past, (self-regulation) may not be enough."
- </p>
- <p> What drives the art market, some people say, is the desire
- to invest. Of course, it is more than that; genuine love of art,
- and even a curious yearning for transcendence, fuel it as well.
- But does art-investment success have an upper limit? Is there
- a limit to demand? Economists Bruno Frey and Angel Serna, in an
- excellent inquiry in the October issue of Art & Antiques,
- examine the case of Yo Picasso. Humana Inc. president Wendell
- Cherry, who bought it in 1981 for $5.83 million and sold it in
- 1989 for $47.85 million, got a "real net rate of return" (after
- commissions, insurance costs, inflation and so forth) of 19.6%
- a year. Handsome, but what about the new owner? If he sells it
- five years from now, the price must be $81 million before
- deductions for him merely to break even. And five years from
- then? Who gets left standing in this game of musical chairs?
- </p>
- <p> This may be why so much of the auction action has shifted
- to contemporary art. It is a field that can still produce huge
- unsettling leaps of price that shake a market to its core, as
- publisher S.I. Newhouse's gesture of paying $17.7 million for
- Jasper Johns' False Start in New York a year ago proved. (It
- made sense, of a kind, for Newhouse to buy the Johns: he owns
- quite a few others, whose book value has accordingly
- multiplied.)
- </p>
- <p> One of the keys to the transformation of the contemporary
- market is going to be the discreet dispersal of the huge
- collection formed, mostly after 1980, by the advertising mogul
- Charles Saatchi, whose London firm is now in difficulties.
- Saatchi bought in bulk, sometimes whole exhibitions at a time.
- He acquired, for instance, more than 20 Anselm Kiefers, whose
- prices are now past the $1 million mark, and at least 15 Eric
- Fischls, which are on or around it. Artists let him have the
- cream of their work because it was understood -- though never
- explicitly said -- that Saatchi would never sell; his collection
- would become a museum in its own right, supplementing the
- cash-strapped Tate Gallery.
- </p>
- <p> Now that he is pruning his collection, the bewilderment is
- great. What artists fear is not so much that their prices will
- falter -- though that happened to Italy's Sandro Chia when
- Saatchi dumped him -- as that new traders can move in and, by
- buying blocks from Saatchi, bypass the artists' dealers and
- force prices up out of all proportion to those of their new
- work. Robert Ryman, one of whose chaste minimalist paintings
- made $1.8 million at auction recently (gallery prices: from
- $50,000 to $300,000), now thinks it "unfortunate" that he ever
- let Saatchi have twelve of his prime works.
- </p>
- <p> Sean Scully's prices through his regular dealer David McKee
- have jumped from $90,000 to $140,000 in the past six months,
- but Scullys are trading on the secondary market as high as
- $350,000, and Saatchi recently unloaded a block of nine of them
- on the Swedish dealer Bo Alveryd, who last month spent $70
- million at three London galleries (Marlborough, Waddington and
- Bernard Jacobson) before moving on to the New York fall
- auctions. There he underbid the $20.68 million De Kooning and
- bought, among other things, a Johns for $12.1 million. "I
- thought Saatchi had good intentions," Scully says. "Now it turns
- out that he's only a superdealer. These guys create price levels
- for themselves. They put one painting in a sale and bid it up
- to huge levels. And the artist loses control of his work, while
- his relations with the dealer he has worked with so long go for
- nothing, absolutely nothing. We are just pawns."
- </p>
- <p> The new kind of raider-dealer is exemplified by Larry
- ("Go-Go") Gagosian, who a few short years ago was selling
- posters out of a shopfront in Los Angeles but recently, with
- massive financing, tried (without success, according to dealing
- sources) to take over the estate of the senile but still living
- Willem de Kooning, 85.
- </p>
- <p> His detractors say, perhaps unfairly, that if you put
- Gagosian and the rest of his ilk in a bag and shook it for a
- week you wouldn't get an ounce of connoisseurship. But that is
- not what counts. What does count is the instinct for when to
- grab the chicken, the hot artist, and get a lock on his or her
- work.
- </p>
- <p> Can one guess what kind of dealing structure will emerge
- from this mud wrestling in the '90s? Pessimists think the world
- contemporary art market, just like the communications industry,
- could implode into six or seven megadealers, each with an
- international corporate base formed by gobbling up aging or
- lesser competitors. The middle rank of dealers will have been
- squeezed out by the raids on their artists and stock, and at the
- bottom of the heap a litter of small galleries, treated as
- seedbeds by those on top, will be kept to service the impression
- of healthy diversity.
- </p>
- <p> It could be that no more new dealers of the traditional
- sort will actually come to power, so that the tradition that
- stretched from Ambroise Vollard to Leo Castelli and Paula Cooper
- will be lost. Big dealers will have their tame resident critics,
- as princes their poetasters. There will no longer be much
- distinction between collectors and dealers, and the
- collector-as-amateur will be extinct. On the boards of many
- museums, a new breed of broker, the collector-dealer-trustee,
- will hold sway. And art will keep draining out of America toward
- Japan and Europe. Welcome to the future: a full-management art
- industry. Most of it is here already.
- </p>
- <p> Nothing is more objective than the new class of European
- and Japanese investors. What the Japanese are doing has very
- little relation to collecting as it was once understood. They
- are, quite simply, investment-buying on a huge scale, with
- limitless quantities of cheap credit: one zaibatsu offers
- open-ended loans of any size at 7% (3.5 points below the U.S.
- prime rate) to Japanese who want to buy Western art.
- </p>
- <p> Nor should one suppose that these are dreaming connoisseurs
- who have just relinquished the ink block and the brush to
- dabble in the art of the namban, or round-eyed barbarian.
- Shigeki Kameyama, representing the Mountain Tortoise Gallery in
- Tokyo, last week bought, among other things, Picasso's The
- Mirror at $26.4 million. The week before, he had also purchased
- De Kooning's Interchange at $20.68 million and a Brice Marden
- drawing at $500,000 at Sotheby's. Kameyama is known to other
- dealers as "Oddjob," after Goldfinger's hat-flinging chauffeur.
- </p>
- <p> Aska International, the Tokyo art gallery that spent $25
- million at the Dorrance sale, is controlled by Aichi Corp., a
- Tokyo firm that last September became one of the five largest
- shareholders of Christie's stock, with 6.4%. Aichi, in turn, is
- controlled by Yasumichi Morishita, a secretive businessman who
- got a one-year suspended sentence in Tokyo in 1986 for
- securities fraud. Morishita is reputedly worth a trillion yen
- ($7 billion), and may be planning a takeover of Christie's --
- although it is unlikely that the Monopolies and Mergers
- Commission would approve his bid.
- </p>
- <p> Japanese buyers may be aesthetically unsophisticated --
- they buy names, not pictures -- but this will inevitably change.
- (It did in America, after 1890, while Europe was laughing.) The
- Tokyo market still has a weakness for yucky little Renoirs and
- third-string Ecole de Paris painters like Moise Kisling, whom
- nobody wanted a few years ago; one Japanese collector is the
- proud owner of a thousand paintings by Bernard Buffet. But the
- Japanese started going after bigger game about five years ago,
- and already the outflow is immense. Contemporary art has become,
- quite simply, currency. The market burns off all nuances of
- meaning, and has begun to function like computer-driven
- investment on Wall Street. Sotheby's and Christie's between them
- sold $204 million worth of contemporary art the week before
- last. Of this, American buying represented only a quarter;
- Europeans bought 34.9% and the Japanese a whopping 39.8%.
- </p>
- <p> This indicates a radically transformed market structure. In
- art as in other markets at the end of Reagan's economic
- follies, America sinks and Japan rises. In this context it is
- fatuous to utter bromides about art's being the Common Property
- of Mankind. Americans now begin to view the outflow of their own
- art with bemused alarm -- just as Italians and Englishmen, at
- the turn of the century, watched the Titians, Sassettas and
- Turners, pried loose from palazzo and stately home by the
- teamwork of Bernard Berenson and Joseph Duveen, disappearing
- into American museums. "The Japanese are awash in money," says
- New York's leading dealer in old-master drawings, David Tunick.
- "And when something really good goes to Japan, you feel it has
- vanished into an abyss."
- </p>
- <p> Of course, this would have been exactly the feeling of a
- cultivated Japanese in 1885, watching his cultural patrimony
- being politely stripped by American collectors, led by Ernest
- Fenollosa and the "Boston bonzes." The emerging lesson of the
- late '80s, which is unlikely to change in the '90s, is that
- America no longer controls the art market to any significant
- degree. Mostly, it sells. Its buying power is fading fast.
- </p>
- <p> Some museums, however, have continued to make remarkable
- purchases. The Kimbell Art Museum in Fort Worth, under the
- direction of Edmund Pillsbury, is a leader here (as New Yorkers
- can currently see from a loan show of its holdings at the Frick
- Collection). At least one museum, the Getty in Malibu, Calif.,
- with its $3.5 billion endowment and almost limitless spending
- power, seems unaffected by the rise in price. In May it was able
- to buy Pontormo's Portrait of a Halberdier at Christie's for $35
- million and last week Manet's acridly ironic view of a
- flag-bedecked Paris street with a war cripple hobbling along it
- for $26.4 million.
- </p>
- <p> One recourse for some museums is to raise funds by selling
- work from their permanent collections, as MOMA recently did. In
- order to purchase an indubitable masterpiece, Van Gogh's
- Portrait of the Postmaster Roulin, for an undisclosed price, the
- museum sold and exchanged seven paintings. But this encourages
- museum trustees to think of the permanent collection as an
- impermanent one, a kind of stock portfolio that can be traded
- at will: not a good omen.
- </p>
- <p> Kirk Varnedoe, MOMA's director of painting and sculpture,
- confesses that he (like most of his colleagues) is haunted by
- the image of the big collector looking at his Van Gogh over the
- fireplace, the picture that, like thousands of others in
- America, was promised to a museum -- as Irises had been. "At one
- time," muses Varnedoe, "he might have looked at it and said,
- `Well, there's the Porsche I didn't buy.' Now he says to
- himself, `That's my children's education for three generations,
- a villa in Monte Carlo, a duplex on Fifth Avenue and a fleet of
- Rolls-Royces -- all sitting over my fireplace.' Then the
- temptation to respond to a dealer who offers $50 million for it
- is insurmountable. That's the real danger: the pressure on our
- trustees and close friends. We will get squeezed out of the
- package."
- </p>
- <p> Tom Armstrong, director of the Whitney Museum of American
- Art in New York City, has a further worry: the growth of
- private, or vanity, museums. Some American collectors of
- contemporary art, he points out, think of themselves as
- institutions, and this would make them reluctant to donate art
- to a museum even if the tax laws had not been changed. They do
- not crave the imprint of the established museum. They want the
- Jerome and Mandy Rumpelstiltskin Foundation for Contemporary
- Art.
- </p>
- <p> But the ultimate loss to art's hyperinflation may be wider
- and less tangible than this. Quite rightly, MOMA's Varnedoe
- rejects the idea that "there was some mythical period, now lost,
- when art was seen only as the shining purity of aesthetic
- experience. As long as there has been art to sell, art has been
- something to buy." But he, like many others, is worried by "the
- crazy sense of disproportion in the world that puts an extra
- glow on the art object."
- </p>
- <p> For Chicago's James Wood the damage comes down to a
- confusion between aesthetic and material value. "When a work of
- art passes through our doors, it should leave the world of
- economics," says Wood. "Walking through a great museum is not
- going to give you a profile that reflects the auction market.
- You have to educate people to grasp that the money paid for a
- work of art is utterly secondary to its lasting value, its
- ability to make them respond to it."
- </p>
- <p> The problem is that although art has always been a
- commodity, it loses its inherent value when it is treated only
- as such. To lock it into a market circus is to lock people out
- of contemplating it. This inexorable process tends to collapse
- the nuances of meaning and visual experience under the brute
- weight of price. It is not a compliment to the work. If there
- were only one copy of each book in the world, fought over by
- multimillionaires and investment trusts, what would happen to
- one's sense of literature -- the tissue of its meanings that
- sustain a common discourse? What strip mining is to nature, the
- art market has become to culture.
- </p>
- <p>--Mary Cronin and Kathryn Jackson Fallon/New York
- </p>
-
- </body></article>
- </text>
-
-